Build something different with you. Say goodbye to the stupid manual and redefine a novel manual with AR and AI.
![notion image](https://www.notion.so/image/http%3A%2F%2Fcoolas.me%2Fimg%2Fbp1.png?table=block&id=75e32308-0883-4f5e-95b9-40178dd827af&cache=v2)
User Analysis
After brainstorming, we interviewed 6 LEGO users and then conducted a questionnaire survey on 106 users. We divide the target users into three main groups. They are junior Mocer, novice players, and potential customers. As they have different experiences in assembling blocks, their needs are also different. We extracted three keywords from these groups: personalization, reshaping, and novel.
![notion image](https://www.notion.so/image/http%3A%2F%2Fcoolas.me%2Fimg%2Fproject%2Fbrickpal%2Fbp2.png?table=block&id=43d1dd79-757a-42ba-8cb4-c1bb65e002c3&cache=v2)
Case Study
![Web manual](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2Fb1cae8f6-524b-425b-9134-164a85cef8d2%2Fceedf10e-79e3-4073-bf64-56b14c6baa71%2FGroup_63.png%3Fid%3D20bf9545-6a16-428a-9993-3d7b9dc5cb6b%26table%3Dblock%26spaceId%3Db1cae8f6-524b-425b-9134-164a85cef8d2%26expirationTimestamp%3D1722117600000%26signature%3DDfkgXTG967BV-TPkJrGV-eGqueQiDfXP4bXqqC5rUPk?table=block&id=20bf9545-6a16-428a-9993-3d7b9dc5cb6b&cache=v2)
- Able to rotate and zoom in
- fixed sequences according to the recorded videos
![AR guided assembly](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2Fb1cae8f6-524b-425b-9134-164a85cef8d2%2F288a9253-8e48-4bd7-9c12-f242109afc55%2FGroup_64.png%3Fid%3Dcd56259b-e310-468b-8069-49cf434aab1d%26table%3Dblock%26spaceId%3Db1cae8f6-524b-425b-9134-164a85cef8d2%26expirationTimestamp%3D1722117600000%26signature%3Da1CcEYps7ygcScZohvLE7TcYXBf9m8W1IARtDzXUuNU?table=block&id=cd56259b-e310-468b-8069-49cf434aab1d&cache=v2)
- Track the progress in real-time with AR
- Standardized parts, fixed access position
- lack of checking the right items
![Paper manual with AR](https://www.notion.so/image/https%3A%2F%2Ffile.notion.so%2Ff%2Ff%2Fb1cae8f6-524b-425b-9134-164a85cef8d2%2F9d06610e-ad1f-449a-a5be-452bfaae4e18%2FGroup_65.png%3Fid%3Dc3ea0821-a57f-47db-8bca-793bb3a36bf6%26table%3Dblock%26spaceId%3Db1cae8f6-524b-425b-9134-164a85cef8d2%26expirationTimestamp%3D1722117600000%26signature%3Dce7wlOrJ4nSu8xwb_m6c4xBy7WYYTWNONCngVQi5_-c?table=block&id=c3ea0821-a57f-47db-8bca-793bb3a36bf6&cache=v2)
- Multi-dimensional display
- Paper-based
- fixed sequence
Ideation
How might we help customers who are eager to express themselves to gain the novel experience of building blocks?
![notion image](https://www.notion.so/image/http%3A%2F%2Fcoolas.me%2Fimg%2Fproject%2Fbrickpal%2Fid.png?table=block&id=0ca4a1ab-b90f-48bb-a067-5bb6d5828f47&cache=v2)
User Flow
![notion image](https://www.notion.so/image/http%3A%2F%2Fcoolas.me%2Fimg%2Fproject%2Fbrickpal%2Fus.png?table=block&id=107d0c23-ebc8-4024-add4-ac3afe2f71f0&cache=v2)
Technology Map
Assembly as Language: Inspired by GPT-3: Assembling the blocks is like telling a story
![notion image](https://www.notion.so/image/http%3A%2F%2Fcoolas.me%2Fimg%2Fproject%2Fbrickpal%2Fnlp1.png?table=block&id=5ddbb673-611d-44d8-9e0d-a49a2d9e815d&cache=v2)
![notion image](https://www.notion.so/image/http%3A%2F%2Fcoolas.me%2Fimg%2Fproject%2Fbrickpal%2Fvideos%2FNLPin.gif?table=block&id=f0a2d8dc-b959-4d3e-8204-75dda2ff24a5&cache=v2)
![notion image](https://www.notion.so/image/http%3A%2F%2Fcoolas.me%2Fimg%2Fproject%2Fbrickpal%2Fvideos%2Fnlp1.gif?table=block&id=f7c62a58-e549-432e-9b28-be80c545fec1&cache=v2)
![notion image](https://www.notion.so/image/http%3A%2F%2Fcoolas.me%2Fimg%2Fproject%2Fbrickpal%2Fvideos%2Fnlp2.gif?table=block&id=071df2f4-5921-424a-9d16-c005e9093ef9&cache=v2)
![notion image](https://www.notion.so/image/http%3A%2F%2Fcoolas.me%2Fimg%2Fproject%2Fbrickpal%2Fvideos%2Fnlp3.gif?table=block&id=306877aa-61bb-4fdf-8d3e-60876a099633&cache=v2)
AR:Immersive and gamification
![notion image](https://www.notion.so/image/http%3A%2F%2Fcoolas.me%2Fimg%2Fproject%2Fbrickpal%2FAR1.png?table=block&id=d5d43568-03ee-4fee-a6a3-f609a97d4f4b&cache=v2)
Editing:In-situ creation
![notion image](https://www.notion.so/image/http%3A%2F%2Fcoolas.me%2Fimg%2Fproject%2Fbrickpal%2Fvideos%2Fhuantou.gif?table=block&id=d8a6d7fe-e949-48f4-9f72-b32c94f4eb3f&cache=v2)
![notion image](https://www.notion.so/image/http%3A%2F%2Fcoolas.me%2Fimg%2Fproject%2Fbrickpal%2Fvideos%2Fhuantou.gif?table=block&id=9f0c7caa-6c74-4dd9-b61f-15cef91ea2b8&cache=v2)
![notion image](https://www.notion.so/image/http%3A%2F%2Fcoolas.me%2Fimg%2Fproject%2Fbrickpal%2Fvideos%2Fhuantou.gif?table=block&id=b92b596a-26d9-4610-bc9f-e943a258c2d4&cache=v2)