Build something different with you. Say goodbye to the stupid manual and redefine a novel manual with AR and AI.
User Analysis
After brainstorming, we interviewed 6 LEGO users and then conducted a questionnaire survey on 106 users. We divide the target users into three main groups. They are junior Mocer, novice players, and potential customers. As they have different experiences in assembling blocks, their needs are also different. We extracted three keywords from these groups: personalization, reshaping, and novel.
Case Study
- Able to rotate and zoom in
- fixed sequences according to the recorded videos
- Track the progress in real-time with AR
- Standardized parts, fixed access position
- lack of checking the right items
- Multi-dimensional display
- Paper-based
- fixed sequence
Ideation
How might we help customers who are eager to express themselves to gain the novel experience of building blocks?
User Flow
Technology Map
Assembly as Language: Inspired by GPT-3: Assembling the blocks is like telling a story
AR：Immersive and gamification
Editing：In-situ creation
